Project 2 Event Ad

P2RobertaYoung


Description:  A color event ad promoting a fundraiser using a scanner and Microsoft Word.

Process (Programs, Tools, Skills):  I scanned the picture that I had chosen.  Once I had scanned the picture using my printer, I realized that the picture did not work well with my audience and I had to choose another.  I then used Microsoft Word to size and position the picture and text appropriately.  I used the Insert > Shapes > Line to draw vertical and horizontal lines frequently to check alignment.  I used the Shapes feature to draw the stars and then changed the opacity to give them a less prominent look.  I created several boxes for my text with rounded edges.

Message:  My message was an invitation for the public to attend a fund raiser costume parade to benefit the Plaza Theatre Company, a local non profit live theater.

Audience: My audience is adults that are interested in  supporting the arts in the community.

Color scheme and color names: Complementary. Blue and Orange

Top Thing Learned: I learned that with proper design principles you can put together a professional event ad even if you don’t have the high end design tools.

Title Font Name & Category: Bodoni Standard Black Serif font.

Copy Font Name & Category: AvenirNext Light Sans Serif font.

Scanned images used, sources, original sizes, location of scanner used: Logo used with permission from Plaza Theatre Company’s website plaza-theatre.com. Photo’s Original size 8.5 X 11 taken from the October 2014 issue of Better Homes and Gardens Special Halloween Edition pg 36.   Photo was scanned by my HP Deskjet F2210 all-in-one printer.

logo

costume

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Flier Project

Roberta-Young-InDesign-Flier-01

  • Description: Flier Project
  • Process (Programs, Tools, Skills): I sketched out the four required concepts.  I then brought those to a critique group and asked what they thought about the different designs.  From there I chose one concept and put it together for the critique process assignment.  I then took the feedback that I received at the critique and made changes to improve my design.  Changes that I made based on the feedback concerned alignment of the photo, sizes of text, and logo selection.
  • Message: I feel that the main message of the flier is to encourage participation in the leadership conference.
  • Audience: The target audience are graduates that are interested in increasing leadership skills.
  • Top Thing Learned:  I learned that there are countless valid ways to represent the same idea.  The most successful fliers depended on following the principles of design and had a unique focal point.   I also learned more about gestalt and how having central message can improve the gestalt of a composition.
  • Title Font Name & Category: Ebrima, Sans Serif
  • Copy Font Name & Category:Adobe Caslon Pro, Serif
  • Links to images used in this projectLogo  and photo