Project 8 Brochure

front brochure

Front of brochure


Inside of brochure

back brochure

Back of brochure

inside flap folded

Folded inside flap

  1. Description: Brochure for a fictional mountain biking company
  2. Process (Programs, Tools, Skills): I used InDesign to arrange all the pictures and text boxes and, to create heirarchy in the text, I used paragraph styles for my header and subheaders.  I also used guides to ensure that my brochure could fold in the correct places and for placement of all elements.  I used Illustrator to create my logo. In Photoshop I used the magnetic lasso tool to capture the image of the bike and rider that I wanted to use for a text wrap.  I then took the selection, refined the edge and applied a filter that gave a rough edge.  I then printed using my color printer and used a metal ruler, and X-acto knife to cut off to the bleed edge.
  3. Message: The message of this brochure was partly educational – it gave the benefits of mountain biking, and partially advertisement – it advertised Mountain Top Bicycles and services.
  4. Audience: Bicycling enthusiasts and those interested in mountain biking.
  5. Top Thing Learned: I learned how to use text wrap in InDesign.
  6. Color scheme and color names: Monocromatic Orange
  7. Title Font Name & Category: Palatino Linotype – Serif font
  8. Copy Font Name & Category: Trebuchet MS – Sans Serif
  9. Word Count of copy: 256
  10. Thumbnails of Images used: 


    action bike






    mountainbike11 (1)


  11. Sources (Links to images on original websites)







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